Vocabulary

Target Audience: A particular group at which a film, book, advertising campaign, etc., is aimed.
Message: The point, moral, or meaning of a gesture, utterance, novel, motion picture, etc.
Work Ethic: A belief in the moral benefit and importance of work and its inherent ability to strengthen character.
Employability skills: A group of essential abilities that involve the development of a knowledge base, expertise level and mindset that is increasingly necessary for success in the modern workplace. Employability skills are typically considered essential qualifications for many job positions and hence have become necessary for an individual's employment success at just about any level within a business environment.
20/20 rule: Every 20 minutes, look 20 feet away, for at least 20 seconds
Right-To-Know Laws: Legislation or regulation that requires an employer or producer to disclose full information on hazardous materials disposed, emitted, produced, stored, or used in a work environment or community.


Symbol:An action, object, event, etc., that expresses or represents a particular idea or quality
Icon:  A usually pictorial representation
Vector-based graph: Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygons—all of which are based on mathematical expressions—to represent images in computer graphics.
Specifications of a project: A comprehensive description of objectives for a development project. It contains all goals, functionality, and details required for a development team to fulfill the vision of the client.
Dialog box: A small area on screen, in which the user is prompted to provide information or select commands.
Palette: The range of colors used by a particular artist or in a particular picture.
Guidelines: A general rule, principle, or piece of advice.
File Extensions: A group of letters occurring after a period in a file name, indicating the format of the file.

Art Board:  A type of good-quality cardboard used for illustration and painting


Scratch Area:Cardboard with a blackened surface that can be scratched or scraped off for making white line drawings.

Tool Boxthe set of programs or functions accessible from a single menu.


Anchor Points: Apoint on a path that indicates a change of direction


Patha way or track laid down for walking or made by continual treading.


Direction Handles Special points attached to a node on a Bézier curvethat are used to alter the shape and angle of the adjacent curve segment. Stretching the control point manipulates the shape of a curve, rotating the control point manipulates the angle of a curve. The behavior of the control handles is dependent on the type of node it is attached to.


Close a Path:  A path whose point whose initial and final vertices are the same


Contextual Menu:  context menu (also called contextual, shortcut, and popup or pop-up menu) is amenu in a graphical user interface (GUI) that appears upon user interaction, such as a right-click mouse operation.


Clipping mask:  clipping mask is an object whose shape masks other artwork so that only areas that lie within the shape are visible—in effect, clipping the artwork to the shape of the mask. The clipping mask and the objects that are masked are called a clipping set.


Hue:  A color or shade.


Primary colors:  Red,blue, Yellow


Secondary Colors: 2 Primary colors that can be combined to make other colors


Tertiary Colors: Color made by mixing 1 primary with 1 secondary color


Neutral colors: Black, white, gray and sometimes brown and belge


Color Schemes: Combination of colors


Complementary: Colors opposite each other when mixed with 1 secondary color


Analogous: 3 colors next to each other on color wheel


Triadic: Colors equally split on color wheel, 3 colors apart white 
light


Monochromatic: Tints, shades and tones of a single hue


Cool Colors: Often said to be the hues from blue green through blue violet, most grays included.


Warm ColorsWarm colors are often said to be hues from red through yellow, browns and tans included


Subtractive Primary Colors: Thee CMYK colors (Cyan, Magenta, Yellow, and blacK) which are overlapped in various combinations and proportions to produce all other colors. 


Additive Primary Colors: I
color created by mixing light of two or more different colors


Typography The style and appearance on typed or printed matter


Typeface:  A particular design of type


Serif: The finishing of a letter in certain typefaces that ends in a slight projection


Body type:  The main type of text used in printed matter


Display type: A large or eye-catching type used for advertisement or design


Reverse type: A lighter color used on a darker color for background effect


Point size: The size of a font

Ligatures:  Something used to bind tightly


Ampersand:  The symbol for and (&)


Lowercase The smaller appearance of font which is not capitalized


Uppercase:  Capitalized font


Flush left:  Text aligned against the left margin


Flush right: Text aligned against the right margin


Centered: Text aligned to the center of the page


Justified: Spaced words in a column shape


Type Family: Related typefaces that have similar characteristics


SMALL caps: Uppercase letterforms that shorter in height than capitals in a given typeface


Lining: A long stroke in proportion


Non-lining: Proportion of text that do not line up with the baseline


Leading: Space between line of types


Margin: The measure of the distance set points


Kerning: Adjusting selective space between pair of words


Tracking: Adjusting space between group of letters and block of text


Concept:  The set up and planning of the work or design that will be produced


Final product: The edited and finished product of a concept


Thumbnail: A small image that represents the design


Initial cap: Oversized letters in the beginning of a font

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